Our Story

Booch originated from a home-based experiment that united individuals and their shared passion for fitness, health, and adventure, as well as a belief in the importance of gut health as the body's "second brain." Booch is established in Dubai—a vibrant melting pot of global inspiration and entrepreneurial spirit—and has transitioned from kitchen experiments to full-scale production, bringing the values and vision to life.

We love sharing the benefits of this drink with everyone, while helping people enjoy their health and wellness journey. With so many expats finding their home in Dubai, we hope to share a taste of home with you as you enjoy Booch.

The origin of everything and all creation. 

The Booch logo is modeled after the Fruit of Life symbol. It represents the sacred pattern of the universe. We hope that sipping Booch inspires you to live your life to the fullest, feel grounded in your being, and helps you savour everything that comes your way! 

 
 

We are conscious of our carbon footprint and want to help you AND the environment. All Booch bottles are 100% recyclable. We also locally source our ingredients.